Brain
Tattoos- by Karen Post |
Effective branding depends on
the ability to leave a lasting (and positive) impression in the mind of
the target audience. Brain Tattoos offers a practical approach --
no complicated theories, marketing jargon, or unnecessary babble -- that
lets any business take its brand to the next level. Packed with tools that
help readers identify their brand's purpose, personality, promise, and
point of difference, Brain Tattoos will help readers:* Develop the
courage to break the mold and become truly distinct* Discover ways to
enlist customers and others as "brand ambassadors"* Grasp their
brand's essence* Master brand building on any scale in any industry* Learn
how to identify and use the most effective methods of brand communication*
Learn how to leverage limited resources creativelyFilled with creative
ways to maximize market impact, Brain Tattoos is a true
"how-to" book written with in-the-trenches business and
marketing people in mind.
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